Did you know that you have only 3 seconds to grab visitor’s attention at a trade show?
Well, that’s true! In fact, you have only 30 seconds after this to turn a visitor into a customer.
So, the trick is simple: First Impression Always Matters!
That’s why designing shell scheme panels is as important as your offering at the trade show!
Yet crafting powerful art for shell scheme design is a huge challenge. You have to blend creativity, brand image, and values with your audience’s needs. Only then, you get the piece that actually turns your visitors into loyal customers.
Thus, to help you become really good at design, we will share 6 important tips that expert designers use. So, Let’s start from scratch!
8 Steps To Design Shell Scheme Panels For Trade Show
Designing a winning shell space for the trade shows requires wary planning. To mark your work and stand high, follow these steps and make a lasting impression.
1. Consider Shell scheme Dimensions
Before heading out to design, first, get the dimensions of the stall space and include all the equipment that will occupy the place. For example, furniture, stalls, and booths. Further, ensure that no item occupies your panel design.
2. Choose Shell-Clad Panels And Clips
Usually, shell scheme panels are around 1m wide and stranded in aluminium pools that cover the panel design. To solve this problem, try using shell-clad clips attached to aluminium poles.
3. Be Aware Of Height Restrictions
One more important thing to consider here is the 2.5 m height restriction, which can be a problem if not addressed. Hence, consider all the dimensions that can help you guide in the right way.
4. Add Aesthetics Professionally
Simplicity is the key! Avoid complicating the design and use clear communicative elements. Impactful branding and concise communication are vital to attracting attendees and conveying what you are selling:
- Using high resolution elements is a must to ensure your graphics and design are crisp and sharp.
- Choose vibrant colours that help your design to stand out from the background.
- Also, choose a colour from the branding theme; this will help you design shell schemes cohesively.
- Make sure the artwork is properly aligned and sized to fit the desired space of panels.
- Monitor the quality of the print throughout the production process. Also, always test the print before final production.
- Customise Shell Scheme Panels
You can customise the whole shell scheme according to your needs and the user experience.
5. Select The Right Modular Structure Of Shell Panels
Shell schemes can be customised according to the needs and requirements of the business. There is a vast variety of panels and displaying boards you can choose from. Some of the common ones are the following:
- 1,2,3 panel display boards
- Exhibition shell scheme stands
- Landscape panel hire
- Winged display panel
- Zigzag poster boards, and many more.
6. Use High Quality Material
There is a marketing rule that says, “Humans Love To Reciprocate.” When you put effort into your offerings, pamphlets, and shell space designs, they would like to give back the favour.
7. Invest In High-Quality Panels
The fabric used in the shell scheme panels matters a lot when we talk about the quality of printing, designing, and overall professional look. For better visual appeal, it is best to use 100% polyester fabric with a 260 gsm weight.
Furthermore, try anti-wrinkle and stiff materials to add extra finishing to the looks. They also give your space a premium feel!
8. Strategic Brand Placement
A beautiful design complements a strong marketing strategy. For example, planning your logo and taglines in the front at eye level. To make them more visible to the audience and reinforce brand awareness.
8.1. Brand Identity
Ensure your shell scheme design aligns with the brand values, mission, and identity.
Remember: Branding is all about influencing people emotionally!
That adds trust in brands by the attendees when your visual appearance matches the morals.
8.2. Cohesiveness
All the elements, like furniture, panels, floor, and lights, should be cohesive and aligned with the theme. Additionally, craft and place your fascia boards in a way that complements the design.
Make sure all the design elements are consistent throughout the space. Lastly, ensure your booth is eye-catching and memorable at the end.
8.3. Do Not Overload Information
Play with white space to increase visual clarity and add hierarchy! White space emphasises elements, the company’s logo, and call-to-action CTAs.
Just like any other design, white space ensures your:
- The text is readable and legible
- Your images are clearly visible
- Overall booth design is balanced and aesthetic.
From a practical point of view, the generous amount of white space allows better traffic flow. Also, it adds sophistication to the brand and gives a sense of luxury to the audience.
8.4. Lights Dramatically Improve Look
Proper lighting will dramatically enhance your booth space! To create a more inviting and impactful booth, use the right lights in the right places. Consider the desired ambiance and highlight the key areas of the booth. Finally, always remember to test the lights before the event.
8.5. Align With Your Business Goals And Audience
Use your brand identity, values, theme, and brand kit when designing your shell scheme panels for the trade show.
Tip: Focus On How Your Audience Feels And Reacts!
Hence, try to use colours, and images that relate to the audience’s emotions and grab their attention. Also, make sure all elements are consistent and complementary without overloading anything.
Big Don’ts While Designing The Shell Scheme Panels
When designing your shell scheme, there are some don’ts you should take care of because attendees judge you based on your presentation. Some of the strict mistakes to avoid are:
- Using simple panels can easily kill a great design. Instead, use shell-clad clips to enhance the visibility of design.
- Designing yourself is a big mistake! Instead, hire an exhibition designer to help you plan and create your graphics.
- Never overcomplicate the design and use the 60-30-10 rule for the theme colour palette.
Bottom Line
It is important to consider the size, colour of the walls, type of lighting, and flooring. Additionally, you should plan ahead for the furniture and fixtures you will use there. These include selecting the right colour combination, using exciting visuals, and using effective lighting to illuminate your shell space.
Finally, remember to create a timeline and budget for the trade show; it will help you choose the designer. Do you still have questions about shell scheme panels? Give us a call, and our event production experts will guide you for free.
FAQs
How Do You Make A Shell Scheme Look Good?
By contacting a shell scheme designer and customising the shell scheme panels and space in best way, you can make it look good.
What Are The Specs Of A Shell Scheme?
Shell schemes are pre-built modular designs that are made up of aluminium or plastic frames. The panels are made of PVC fabric or velcro-friendly material.
What Size Are Shell Scheme Panels?
Shell Scheme panels come with a 2.5 m height and 1m width adjacent to the aluminium or plastic poles.
How Do You Design A Trade Show Stand?
You can easily design your trade show stand with the following steps:
- Define clear objectives
- Understand the target customer market
- Design a cohesive brand stand
- Value the white space and colour theory
- Lastly, focus on quality and visual aesthetics
