AV can make or break your event. It can turn your event into a success – or a failure. If your audience cannot hear or see your event easily, then the whole event has failed. The messages your client has been trying to pass to an audience have simply not reached people. They go away thinking it was a waste of time, and are less likely to be involved in any similar activities with you in future. Your clients are equally unhappy, having spent a lot of money on an event which has not succeeded in its aims.
Good audio visual provision at any event, whether it is a conference, sales promotion, concert, gig or private party, is absolutely crucial. Putting Audio Visual at the top of the list when setting up an event is important. Equally important is choosing the right type of AV company for your task.
You need to find a company which has experience in the type of event you planning to hold. They will have the correct equipment, knowledge of potential hazards or problems and can advise accordingly.
The work of an AV specialist has been compared to that of the conductor of an orchestra. It is the AV specialist who will take each part of an event and pull them together. They will know how to maximise the sound levels if necessary for example when a speaker has a low voice, or arrives and is suffering from a sore throat making speech more difficult. By practising with the AV specialist, audio levels can be adjusted accordingly. Likewise they can make recommendations on getting the best effect from any sound and light activities during sales promotions.
Every location has its own individual problems when it comes to audio visual technology. Certain parts of a room may cause signals to fade out, or dampen sound. Sightlines will differ around the room. Having an AV specialist check these out at the beginning will ensure that there are suitable screens added to improve sound quality, or provide extra visibility for people sitting at the back.
Booking an AV specialist as early as possible during the planning process will ensure that any potential problems are identified and dealt with. This will ensure that your event will go smoothly and everyone will benefit, clients, audience and yourself!
